Carbon Credits in the Media: Separating Facts from Fiction

With a growing number of companies committing to net-zero, interest in Voluntary Carbon Markets (VCM) to help meet these targets has surged. Despite well-documented and science-based recognition of the benefits that the VCM can deliver, criticism of carbon credits in the media has been on the rise. Concurrently, a group of well-established and new initiatives have been working to strengthen the market’s integrity and lay the groundwork for greater transparency and regulation – yet these activities have failed to garner the same attention. Does the VCM have a communication problem? How can carbon market stakeholders communicate more effectively to new entrants, observers, and the media and debunk the myths and misconceptions?

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